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How to Make More Money from a Shopify Aliexpress Store (4 Optimization Tips)
How to Make More Money from a Shopify Aliexpress Dropshipping Store (4 Optimization Tips)
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Here are 4 tips you can use to make more money from your Shopify Aliexpress Dropshipping store. These tips will have you increase your conversion rates - which will help you make more money from dropshipping!
Tip #1 to Make More Money from a Shopify Aliexpress Dropshipping Store: Add Enhanced Ecommerce Google Analytics Settings to your Store
It’s very easy to add Enhanced Ecommerce Google Analytics to a Shopify store. And there are numerous benefits to doing this:
* It lets you track through Google Analytics if a customer adds a product to their cart.
* It lets you track what products a user clicks on.
* It lets you track successful transactions.
* Plus tonnes more - it basically lets you track a user as they move through your Aliexpress Shopify store.
Why add Enhanced Ecommerce Google Analytics? Simple: it let’s you make educated decisions. For example, if you see through the data that you have an unusually high cart abandonment at the shipping page, then you know that it’s the shipping price turning customers off and you need to lower it.
Tip #2 to Make More Money from a Shopify Aliexpress Dropshipping Store: Be Smart - and Not Greedy - When Pricing Your Upsells
It’s very easy to add upsells to a Shopify store using plugins - and these upsells are crucial in greatly increasing the Average Order Value (AOV) and money you make for each of your customers.
BUT - upsells can backfire if you charge too much. You risk offending the customer and turning them off your upsell… or worse, risk offending them so much that they bounce from the cart and don’t buy anything - effectively losing you a sale.
To stop this, here are some guidelines to follow when you are pricing your upsells:
1) The first upsell should cost no more than double the price of the first item they purchase.
This means that if the first item is $9.95, then the first upsell should cost no more than $19.95.
2) The second upsell should cost no more than double the price of the first upsell.
So if the first upsell costs $19.95, then the second upsell should cost no more than $39.95.
And here is another tip - don’t add in too many upsells. If you add in too many, you will risk offending the customer. A good number to stick to is 2.
Tip #3 to Make More Money from a Shopify Aliexpress Dropshipping Store: Use Proven Copywriting Techniques to Increase Your Sales
Writing your product description is very important, and it can make or break a sale. If you have a great product, but a terrible page for it, you will struggle to make sales. Copywriting is a secondary but important skill to learn as a dropshipper. Here are 3 things to keep in mind when writing good copy for your products:
1) Sell the Benefits and NOT the Features
This is a classic mistake that most new marketers make. They list the features for a product, thinking the customer will be impressed - but this doesn’t work. You need to explain how this product is going to benefit and improve the customer's life.
2) Use Powerful Words in your Product Page
Use words that evoke emotions and feelings. For example, if you want to create scarcity, use words and phrases like “never again”, “running out” and “while they last.”
3) Remember - the Headline is EXTREMELY Important
Most people make the mistake of making the headline just the name of whatever product they are selling. This works, but what works even BETTER is to craft a unique, high-converting headline by utilizing powerful words to evoke emotions in the customer.
Tip #4 to Make More Money from a Shopify Aliexpress Dropshipping Store: Use Amazon.com to Help You Write Your Product Pages
Something I’ve noticed - and this applies to me as well - is that dropshippers are often very good with numbers… and less good when it comes to words. Our strengths lie in analyzing data, not in writing copy.
If this is you, then that’s OK. You don’t need to be creative and come up with your own ideas - look at what others are doing for inspiration. Amazon.com is a great place to do this as a lot of people are (foolishly) dropshipping Aliexpress products on the site. You can go to their listings and use them for inspiration when writing your own. And a bonus tip, don’t just look at the product listing. Go into the reviews and see what customers like about the product - and use that to help you write your description too.